August 9, 2023

SFLAction Launches 3-Step Plan for Defending Life in Ohio by Energizing the Youth Vote, as the November Ballot Initiative on Abortion is Priority Number One


“The vote to protect the state constitutional process was never the end game, though being outspent almost 5 to 1 certainly helped create the confusion about what was at stake. But abortion will be on the ballot in the fall, and Students for Life Action will be employing our unique targeted marketing to get the votes needed to continue protecting life in law in Ohio,” said SFLAction’s Kristan Hawkins.  

MEDIA ADVISORY: To arrange interviews with SFLAction on the significance of Ohio and plans to engage, email: [email protected]  

COLUMBUS, OHIO & WASHINGTON D.C. (08-09-2021) – Students for Life Action President Kristan Hawkins called the vote on state constitutional process “disappointing” but noted it’s not the end game. “The abortion lobby has been parachuting in across the country into states to wipe out laws protecting life and further intrench their bloody abortion. While protecting the process was step one in Ohio, step two is protecting life in law, something Big Abortion Pharma and its powerful lobby wants to stop. Students for Life Action will be focusing in on a unique Get-Out-The-Vote (GOTV) strategy, reaching out to the youth vote.”



In the months ahead, SFLAction’s Ohio-based team along with support from the national staff will be:  

  • Organizing on-campus voter education and registration
  • Setting up teams for campus polling place advocacy
  • Managing and Accelerating unique digital and social media campaigns aimed at the youth vote.

Ohio Regional Coordinator Jamie Scherdin will manage on-the-ground efforts, including coordinating campus visits, student training, and events.

“The Youth Vote isn’t really motivated by labels such as Democrat or Republican, but they want to make a positive difference in culture and many care about the human rights issue of abortion. In the months ahead, we will recruit many students to get out the facts about the extreme violence to the preborn that would be allowed if the state’s constitution is changed,” said Scherdin.


Scherdin at an Ohio state fair, talking with attendees


Hawkins noted that SFLAction outreach is a proven model. “We ran our Vote Pro-Life First Digital Campaign in nine states that were crucial in determining the likelihood the abortion lobby would have the votes to federally codify Roe after the elections or in states with legislative priorities, like Nebraska.  With empirical data from 2020 to review, we came in with a cheaper cost per swing 18–35-year-old vote in 2022 at $1.22 per converted youth vote,” she said.

Before the vote, Hawkins noted that already SFLAction has been active on the ground, in a news release titled: Abortion Radicals Attempt One-Two Punch in Ohio:  

First up, Protecting the Process. Second, Preserving Respect for Life in Law. 

Already, Students for Life Action students have participated in the SBA Pro-Life America effort that already involved more than 80 students knocking on more than 60,000 doors. 

SFLAction will also utilize its proven digital campaign to reach voters through personal text messages and emails, targeting more than 5,356,196 voters, or more than 65% of the roughly 8 million registered voters in Ohio.   


Pro-life students in Ohio


Strategically activating the youth vote, SFLAction is working throughout the state to engage, mobilize, and convert some of America’s youngest voters who care about social issues while also representing a third of the voting bloc. SFLAction continues to target youth voters to #ProLifeFirst voters, the grassroots organization is:  

  • Educating through student influencers on social media platforms with reach to hundreds of thousands 
  • Conducting prayer calls 
  • Deploying canvassers in coalition with Ohio Right to Life and Susan B. Anthony Pro-Life America 
  • Engaging in tabletop conversations at statewide events and on 25 different college campuses 
  • Training more than 200 students at Political Leadership Workshops 
  • Mobilizing student leaders for the Ohio March for Life.

As previously reported by SFLAction, previous ballot initiatives prove buyer’s remorse is happening throughout the country where voters, in places such as Kansas, are getting more than they bargained for. Meaning, commonsense policies such as informed consent become tangled in the web of the abortion lobby in these referendums where women, and all voters, are sold a shallow promise.

Students for Life Action will be mobilizing and energizing the youth vote across the country in the months ahead, now more than one-third of the electorate. Learn more about The Power of the Youth Vote here.

For interviews email [email protected]     

CLICK HERE to read Kristan Hawkins’ recent op-ed at Fox News entitled ‘Abortion-by-vending-machine is much worse than it sounds’   


Students for Life Action (SFLAction), a 501c4, along with its 501c3 sister organization, Students for Life of America (SFLA), make up the nation’s largest pro-life youth organization and a political and policy operation engaging people of all ages. Together they work to end abortion — the human rights issue of our day — and provide political, legal, and community support for women and their children, born and preborn. Headquartered in Fredericksburg, VA, SFLA has more than 1,300 groups on middle, high school, college, university, medical, and law school campuses in all 50 states. SFLA creates strategy, policy, and programming to connect those most targeted for abortion with people ready to help and builds a framework for political engagement on their behalf. SFLA and SFLAction have more conversations with those most targeted by the abortion industry than any other pro-life outreach in the world, reaching more than 2 million people across social media platforms each week and engaging in approximately 100,000 digital conversations per month. Over more than 16 years, President Kristan Hawkins has grown SFLAction/SFLA into an $18 million organization preparing for a Post-Roe America.