Students for Life Action Celebrates the Defeat of Abortion Ballot Initiative in Florida, Nebraska, and South Dakota as Life WINS; But in States with New Mini-Roes, “We’ll be back”   

“Despite being outspent and out-advertised by the millions, voters in Florida and South Dakota successfully rejected the radical abortion extremism that has overtaken the Democratic Party. We’re celebrating those wins, but we’ll be back to those states where the abortion lobby now thinks they are free from accountability,” said Students for Life Action Kristan Hawkins. “Just as Roe v. Wade did not signal the end of possibilities or our pro-life commitment, the Pro-Life Generation has a plan ready to enact our strategic vision for rolling back these mini-Roes in states, our innovative and most ambitious goals to date.”   

For media inquiries, contact [email protected].    

WASHINGTON, D.C. (11-06-2024) – Students for Life Action (SFLAction) celebrates the defeat of Florida’s Amendment 4, Nebraska’s Initiative 439, and South Dakota’s Amendment G thanks to the Pro-Life Generation’s (PLG) tireless work to educate citizens of the extreme abortion ballot initiatives planted in their states, including Arizona, Florida, Missouri, Montana, Nebraska, Nevada, and South Dakota.    

“Without the pro-life movement’s intercession with voters, especially young voters, to educate them on the intentionally confusing and vague language in ballot initiative states, more preborn lives would have been stripped of life-saving protections,” said SFLAction President Kristan Hawkins. “The abortion industry’s funding machine wildly outspent us, but David sometimes wins against a Goliath.   

“But in those states now burdened by a measure that prejudices the law to end innocent life, SFLAction has a plan to strategically rollback these Mini-Roes. Get ready for our Tuesday, Nov. 12^th  launch of our Roll Back Plans to Protect Life at the state and federal levels.”    

LEARN MORE at ABORTIONBALLOT.ORG   

Even though abortion referendums passed in Arizona, Missouri, Montana, and Nevada, voters in Florida and South Dakota chose to protect life. And, thanks to Nebraska U.S. Sen. Pete Ricketts’ leadership, who won re-election, Nebraska’s Initiative 434, which would keep the current 12-week abortion law in place, beating out Initiative 439, which would have enshrined abortion up to birth. So, not only did Initiative 434 win because received more votes, but because it was the only one that passed 50%, showing a significant victory: a majority of Nebraskans oppose abortion. And while we, the underfunded Davids had some wins, the big abortion money that flowed into these states played a critical role in confusing voters. 

Consider that the abortion industry’s abundance of advertising money, including $100 million in Florida, created an uphill battle for the pro-life movement. Earling this year, the House Democratic PAC launched a $100 million effort to advance late-term abortion ballot initiatives, and a another Democratic group bragged they had launched a $25 million effort to target Trump on abortion.   

LEARN MORE about the historical spending levels in this election, from inside and outside of official sources.    

Still, SFLAction and its sister organization, Students for Life of America (SFLA), the largest pro-life groups in America focused on the younger generation, deployed more than 400 student volunteers and staff to campuses and neighborhoods in abortion ballot states, including door-knocking deployments, made 60 campus tour stops in seven states with tabling, other campus outreach programs like SFLA President Kristan Hawkins’ “Make Abortion Illegal Again” campus tour, as well as a national Abortion Extremism Mobile Billboard Truck Tour in Florida, Missouri, Arizona, and Nebraska.   

Arizona:   

SFLAction’s efforts to increase pro-life voter turnout and defeat Arizona’s Proposition 139, which would legalize abortion until birth in the Arizona State Constitution, included:    

•  290,142 personal text messages sent.    

•  80,827 phone calls made.   

•  Over 40,000 pieces of pro-life literature distributed.   

•  25,170 doors knocked on during deployments.    

•  Our Arizona targeted digital ads were seen 468,786 times, resulting in 2,465 conversations and 1,536 conversions of previously pro-abortion Arizona voters. 

• SFLAction hosted 12 “Abortion on the Ballot” Campus Tour stops, with a 23% minds-change rate and a 38% activation rate from 617 conversations. 

Additionally, 623,187 citizens were reached weekly for eight weeks during our Almost Aborted campaign, featuring a billboard in Phoenix and three billboard truck stops.     

Florida:   

SFLAction’s efforts to turnout pro-life voters and defeat Florida’s Amendment 4, which would legalize abortion until birth in the Florida State Constitution, included:    

• 424,919 personal text messages sent.    

• 67,972 phone calls made.    

• Over 20,000 pieces of pro-life literature distributed.   

• Over 11,000 doors knocked on during student deployments.    

• Our Florida targeted digital ads were seen 1,040,461 times, with 3,859 conversations resulting in 1,954 conversions of previously pro-abortion Florida voters. 

• SFLAction hosted 16 “Abortion on the Ballot” Campus Tour stops, with an 8% minds-change rate and a 15% activation rate from 851 conversations 

Additionally, 900,000 people were reached weekly for eight weeks during our Almost Aborted campaign, featuring a billboard in Miami and two billboard truck stops.   

Missouri:   

SFLAction’s efforts to defeat Missouri’s Amendment 3, which would legalize abortion until birth in the Missouri State Constitution, included:    

•  53,910 text messages sent.    

• Over 20,000 pieces of pro-life literature distributed.   

• 15,271 doors knocked by student volunteers.  

• SFLAction hosted 14 “Abortion on the Ballot” Campus Tour stops with a 25% activation rate from1,274 conversations. 

 Additionally, 391,862 people were reached weekly for eight weeks during our Almost Aborted campaign, featuring a billboard in St. Louis and three billboard truck stops.   

Montana:    

SFLAction’s efforts to increase pro-life turnout and defeat Montana abortion ballot initiative, CI-128, which would legalize abortion until birth in the Montana’s State Constitution, include:    

• 13,474 personal text messages sent.  

• 3,741 phone calls made  

• Over 5,000 pieces of pro-life literature distributed.   

• 3,356 doors knocked on during a student deployment.   

• Our Montana targeted digital ads were seen 151,131 times, with 957 conversations resulting in 539 conversions of previously pro-abortion Montana voters. 

• SFLAction hosted five “Abortion on the Ballot” Campus Tour stops and had an activation rate of 28% from 158 conversations.  

Nebraska:   

SFLAction’s efforts to turnout pro-life voters and defeat Nebraska’s Initiative Measure 439, which would legalize abortion until birth in the State Constitution, include:    

• 177,452 personal text messages sent.    

• 16,632 phone calls made.    

• Over 7,500 pieces of pro-life literature distributed.   

•  4,357 doors knocked on during two student deployments.   

• Nebraska targeted digital ads were seen 438,314 times, with 2,427 conversations resulting in 1,222 conversions of previously pro-abortion Nebraska voters. 

• SFLAction hosted seven “Abortion on the Ballot” Campus Tour stops and had 6% minds change rate and saw an activation rate of 24%.  We averaged 11 activations per tour stop 

Additionally, 198,944 people were reached weekly for eight weeks during our Almost Aborted campaign, featuring a billboard in Omaha and two billboard truck stops.   

Nevada:    

SFLAction’s efforts to defeat Nevada’s Question 6, which would enshrine abortion up until nine months, include:     

• Over 2,000 pieces of pro-life literature distributed.   

• SFLAction hosted seven “Abortion on the Ballot” Campus Tour stops and had a 10% minds-change rate. We saw a 7% activation rate. At the University of Nevada—Las Vegas, we had 141 conversations. 

Additionally, 163,969 people were reached by our No on 6 Billboard that ran for 11 days in Las Vegas.   

South Dakota:   

SFLAction’s efforts to turnout pro-life voters & defeat South Dakota’s Amendment G, which would legalize abortion until birth in the State Constitution, include:    

• 52,152 personal text messages sent.    

• 4,881 phone calls made.    

• 4,000 pieces of pro-life literature distributed.   

• 2,470 doors knocked on during student deployments   

• Our South Dakota targeted digital ads were seen 141,326 times, generating 804 conversations and 367 conversions of previously pro-abortion South Dakota voters. 

• SFLAction hosted four “Abortion on the Ballot” Campus Tour stops and had 11% minds-changed rate and saw an activation rate of 16%. We averaged 50 conversations per tour stop. 

Additionally, 207,711 people were reached weekly for eight weeks during our Almost Aborted campaign, featuring a billboard in Sioux Falls.   

Overall, with SFLAction’s strategic Get-Out-The-Vote model at play, we targeted the Youth Vote for pro-life wins. We can document almost 24,000 confirmed minds changed through outreach, which is especially impressive when considering that the “last two presidential elections were effectively decided by 78,000 and 44,000 votes, respectively,” as reports the Washington Post.    

“These extreme, late-term ballot initiatives have fooled many Americans with its ghastly and ambiguous language, and even though some of them have unfortunately passed, the pro-life movement is ready to roll-up its sleeves in 2025,” said Hawkins. “No matter who wins the White House, the battles in these states will remain and require a strategic battle plan. With new and returning pro-life champions on the state and federal level, we will continue to combat abortion with education and grassroots efforts, as the Pro-Life Generation plans to attack these deadly statewide mini-Roes.”   

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The Pro-Life Generation (PLG) is an umbrella organization encompassing the most-cutting edge engagement opportunities for a Vote Pro-Life First Community. PLG includes Students for Life Action (SFLAction), a 501c4, along with its 501c3 sister organization, Students for Life of America (SFLA), that together make up the nation’s largest, pro-life youth organization, managing a grassroots political and policy operation engaging Americans of all ages but with a special emphasis on the largest segment of voters — the Youth Vote. Headquartered in Fredericksburg, VA, PLG/SFLA/SFLAction serves more than 1,500 groups on middle, high school, college, medical, and law school campuses in all 50 states. Our team has more conversations with this generation targeted by the abortion lobby than any other pro-life operation in the world, each week reaching more than 4 million across social media platforms and averaging 1.3 million video views. In addition to SFLA/SFLAction, PLG leads multiple initiatives to lead and serve the future of the pro-life movement including the Campaign for Abortion Free Cities, Standing With You, and the Demetree Institute for Pro-Life Advancement . Over more than 17 years, PLG CEO Kristan Hawkins has grown the operation into a nearly $20M organization, now preparing for an abortion-free America.